In today’s digital world, taking your business online is a great way to expand your customer base, interact directly with consumers, and market new products / services in new and interesting ways.
Millions of people
Millions of people use social media to promote their businesses every day. Let’s find out why social media marketing is such an alluring and successful marketing tactic.
How can Social Media Help Reach New Customers?
Below are some of the best ways social media can help reach new customers in your market and beyond.
Increase Brand Awareness
Advertising your business online can greatly boost your marketability, engagement, and customer base. With over half of the world’s population active on social media today, it makes sense to form a strategy that takes advantage of these platforms. Direct communication with customers means specific wants and needs become readily apparent, generating strong leads at a more reliable rate.
Social media trends dictate what products and services people search for and respond to. Social media influencers and celebrities can easily increase demand with an endorsement to a larger following, which could propel your brand to new heights. Shout-outs and features by those influencers can help new and obscure brands become more recognizable, resulting in a solid brand awareness campaign.
Relatability is an integral element of a good business. Humanization refers to the establishment and organic growth of personable and meaningful relationships. Modern business marketing techniques have moved beyond solely materialistic points of view to include these types of connections.
Customers today prefer brands that provide valuable products with a transparent and humanistic approach to business management. There are several ways organizations work to meet these kinds of demands.
Some recognizable and reliably successful digital marketing methods include team member visibility, customer stories, success stories, individual case studies, and more. Customers react positively to these personal accounts and associate them with authenticity and reliability. Integrating these elements into your marketing strategy can generate buzz around your products or services, which in turn drives business initiatives.
While managing a social media campaign takes time and dedication, it is worth the trouble. Customers will swarm toward you once you invest the time in developing a humanizing approach towards business marketing.
Present your Brand as a Thought Leader
Regardless of your industry, trying to stand out from the crowd can be difficult. You are likely to face a highly competitive market filled with long-established competitors. By expanding your brand’s position as a reliable source for thought leadership, you build trust and additional interest among your customers. With so many sources of information today losing people due to skepticism and distrust, positioning your brand as a source of insight across a range of topics can rally people behind your mission and really boost engagement.
Social media provides the best and easiest way to establish your business as a brand leader in the market. Brand leaders need to introduce innovation, affect industry changes, and maintain open discussions with clients, customers, and potential leads on a regular basis.
In addition, brands need to ensure all the information they share is fully authentic and that website visitors can trust you as a credible source.
Stay on Audience's Minds
A vast majority of social media users check their phones frequently, with up to 70% of social media users accessing their accounts at least once a day depending on the platform. With so much engagement to tap into, social media is the perfect place to establish a long-lasting presence that keeps your business relevant.
While a direct marketing strategy is beneficial, you will also see positive results from a more passive online presence. You can connect with the audience through various posts and multimedia elements like videos, pictures, etc. The more customer engagement, the more that people will think about your brand. The only daunting element to this approach is that brands need to keep their social media posts exciting, informative, and entertaining.
Improve Website Traffic
Your website traffic has a long-term impact on the overall performance of your brand. Sharing content from your website blogs or on-site products is the best way to attract more customers through your social media handles.
Social media followers access your website through these links, thereby driving up website traffic. This will increase conversion rates and generate additional revenue for your brand’s bottom line.
Social media is a great way to increase customer reach because it provides a more interactive and malleable way to connect with users. It also helps raise website traffic through linked content, stay relevant in the minds of your audience, present your brand as an industry leader, and showcase the humanized side of your company.
For help cultivating the perfect social media marketing strategy and establishing your brand’s digital presence reach out to our professional team at ShopDango today!