Search engine optimization (SEO) is one of the most fundamental practices regarding lead generation and expanded brand awareness. Business leaders have focused on their SEO strategies over the years, but not always with the desired results.
It is because the world of SEO keeps evolving, but there are a few secrets that can help you to develop an edge over the competition. Most SEO agencies don't want you to know these secrets, but we here at ShopDango want to empower you with this knowledge. Therefore, we'll highlight them in the guide below.
SEO Secrets Agencies Don't Want You to Know
The following list outlines some of the most effective, yet less frequently mentioned tactics that SEO agencies reliably use to improve your SEO ranking.
Practice the EAT Concept
You might not have heard of the EAT concept, but it is one of the most effective tools to develop a positive SEO strategy for your business. It stands for Expertise, Authority, and Trustworthiness, which are all essential elements of an SEO-friendly website.
Organic marketing is getting more competitive every day, and your audience wants to see reliable results. Google's algorithms assess the quality and reliability of your site’s content and rank the websites accordingly. The more authoritative your site is, the higher it will rank.
However, building reliability and authority is a long process that takes time. So, if your website doesn't properly help your users, it will be pushed down the line in the search engine results page (SERP), ultimately lowering your organic traffic.
The same goes for product-based companies that sell products that affect a user's quality of life. Google requires sellers to have authority, expertise, and trustworthiness in all instances.
Responsive Design 2.0
Businesses have focused on responsive designs for a decade now. It has become a must-have for websites because of the consistent increase in mobile users across the web. However, there were more desktop users when Google started supporting responsive designs than there has been ever since.
Most SEO and web design companies focus on making designs as mobile-friendly as possible. It allows them to cater to a more extensive customer base and yield better traffic results. However, keeping up with the latest trends in a mobile-friendly web design can be challenging. Thus, business owners should keep consistent tabs on ongoing operations. We suggest prioritizing mobile designs over desktops for the best results with the help of the new Google UI.
Check for SSL Certifications
Online data compromises have increased over recent years. Hacking instances, data breaches, identity theft, and more have significantly increased in frequency.
Most business owners spend tons of money to get instant results without fully understanding the system on the back-end. You will find most businesses reduce the focus on their website and try to gain customers from other sources.
However, this is not effective in the long run. Instead, business owners should focus on their site security and user safety. Search engines like Google have already stressed on websites to get an SSL certification and show that all other websites are not secure for use. Moreover, Google ranks secured pages higher than others, contributing to their traffic results.
Additionally, the browser also displays warnings when a non-SSL-certified website is accessed. These warnings increase bounce rate, thereby reducing conversions, ROI, and other vital business factors.
The Audience is the New King
Companies have stressed the ideology that content is king for several years, and they have based their complete marketing strategies around this concept. However, things have changed. The latest result from the Google algorithm shows that the target audience is the most important element regarding SEO and marketing in today's world.
Businesses will not experience the required results if they are not audience-centric, regardless of site authority. Companies need to understand this difference to better target their audiences.
We understand that audience segmentation can be challenging for many businesses, but hiring an SEO professional can help you get the desired results. These professionals can improve your SEO ranking, as well as your site traffic.
SEO is a must for companies looking for better organic reach. Understanding the importance of audience-centric content, SSL certificates, responsive designs 2.0, and EAT concepts can help you to elevate your web ranking.
If you still find it difficult to tackle this on your own, feel free to connect with our professionals at ShopDango. We are well established industry experts that can help you to improve your SEO rankings at a quicker pace.