Brands, companies, and organizations utilize social media now more than ever to grow their audience, expand their business, and maximize profits. In today’s increasingly online world, these efforts are vital to the perfect business strategies.
As a business owner, your methods of approach towards managing a social media campaign can mean the difference between success and failure when it comes to results. It is essential to choose the plans that fit your specific needs to avoid ineffective or negative marketing outcomes.
Effective Social Media Growth: Tactics to Consider
We here at ShopDango know what it takes to capitalize on the most up-to-date social media trends and expand your online presence to achieve marketing success. We outline some of the best tactics to maximize your social media growth below.
Hold Social Media Contests
Social media is the perfect way to expand your target audiences and interact directly with prospects to convert them to customers. One of the simplest ways to engage more customers is to curate a social media contest.
This contest can be tailored to any scenario, but should be based on your market niche and reflect your brand. If you have a product-based business, for instance, you could host free product giveaways to incentivize sales.
There are multiple ways to promote engagement including rewards for commenting on posts, tagging friends, or sharing your business profile. The versatility of online options make this the most suitable option for reaching a higher audience base.
Similarly, service-based businesses could offer complementary services for a selected time period. It all depends on what forms of engagement work best with your target audience and how well you wish to connect with your prospective leads.
Include Visuals in Every Post
The world of social media is growing and evolving at a fast pace and it is becoming increasingly difficult to facilitate brand engagement and maintain customer attention. How long a social media user stays on your advertisement or website is vital to maximizing lead generation.
As a result, you need to mix up your multimedia content. Large text posts are less likely to grab and hold onto a prospective customer’s attention. To keep up with the streamlined nature of online marketing, you should incorporate eye-catching visuals in every post.
A single banner, photo, or graphic can be enough to greatly increase the time people spend interacting with your social media account, thereby maximizing your engagement and retention metrics. Additionally, customizing your visual content can help you form a more memorable brand that stands out among your competitors.
Share More Videos
The algorithms powering social media platforms today are always evolving. These directly reflect how an effective digital marketing campaign can work, as evidenced by the relatively recent emphasis on viral video content. Capitalize on trends such as these to greatly increase audience connectivity.
Additionally, video content allows your business to showcase its humanity by creating a connection between online users and your employees. This can have a positive impact on profitability as your brand comes across as more relatable, genuine, and trustworthy.
Be Proactive
Through direct interactions with your social media audience, you can directly affect customer engagement for the better. A social media presence without regular maintenance and interactivity will not perform nearly as well as one being run by an engaging marketing manager.
Simple actions like commenting and replying to audience posts, sharing and interacting with other accounts, and running online polls are all tactics to achieve greater social media results.
Try to listen to and account for your audience’s needs and responses to your social media presence. Many people react positively to public recognition by their favorite brands and celebrities, making the occasional shout-out or top follower designation a fantastic way to cultivate positive buzz around your brand.
Bottom Line
Without the right approach to digital marketing, increasing your brand’s social media ranking and audience base can be a difficult task. You need a comprehensive strategy capable of managing routine social media interactions, creating easily digestible and eye-catching content, and promoting innovation.
If you need more guidance on handling all of the aspects to your business’ social media management, let our team of professionals at ShopDango help you out today. With our marketing expertise, focus on delivering results, and suite of e-commerce packages, we have everything you need to achieve your promotional goals.