Web design is an integral part of any good digital marketing strategy. Your design determines the user experience, engagement metrics, and can facilitate lead generation. It’s crucial to incorporate these elements into your design before launching your website. Learn how to use these features and more to host the most effective website out there.
Unique Elements of a Good Website Design
The following guide outlines the best elements of a good website design. Keep these tips in mind for the future of your marketing efforts.
The intention behind a website is what sets it apart from the others online. Your niche and industry are the foremost essential design of your website.
It’s crucial to have a goal-oriented design for your users. For instance, if you are running a charity organization, funding is a priority. You need to make the funding information as precise and straightforward as possible.
Similarly, the product-based business should always focus on making clear and streamlined product descriptions. Designers should assess your stakeholders’ motivations and requirements, and then apply it in their web page designs. The more you assess and cater to user needs, the better your website will do in the long run.
A goal-oriented design also helps bring more clarity to your business, users, and those responsible for creating your site.
Create a Simple Site Map and Design
The urge to get over-creative with your designs is one many burgeoning business leaders fall prey to. Most users face issues with certain websites due to overly complicated or convoluted designs. A site map clearly highlighting your pages, links, and products or services is your solution here.
Focus on the Home Page
Higher bounce rates are one of the biggest challenges for professionals creating a website. Most users switch to other web pages if they cannot immediately find the required information or service they are searching for. It’s pretty challenging to retain customers with the wrong website design.
Most users make up their minds about a website in the first few seconds. It’s crucial to focus on the home page if you wish to generate more traffic on your website. Designers and companies can even add specific pitches and details at crucial points across your site layout to increase customer traffic.
Include a Clear Call to Action (CTA)
Calling visitors to the website through a transparent and distant message may seem cliché. However, it’s an easy and effective way to funnel customers to your products or services while driving lead generation. Adding a CTA is as easy as deciding what form of communication resonates with your target audience; It can be a string of linked text, prominently displayed button, or popup feature.
It lets visitors and potential buyers know more about your products immediately. For some designs, experienced website designers add these CTAs to the content, headers, and footers. However, adding a contrasting color is crucial to make visitors focus more on these actions.
Adding About Us
Something most website designers miss out on in their designs is adding more information about themselves. New visitors are mostly skeptical about a particular service/product, while more details would help them relate to and trust your brand. The About Us section is the perfect page for companies to talk more about themselves.
Additionally, an About Us section can help link users to lesser-viewed resources such as a social media page or a collective handle. Adding this information in the About Us section promotes higher engagement from your users.
Connecting with users through a unique website design can be challenging for some users. Designers can easily engage more customers by adding a CTA, sitemap, and goal-oriented design, among other features.
However, working with someone well-versed in the industry and good at delivering optimal designs can greatly help you achieve these goals. If you want to partner with a leading ecommerce company to strategize the perfect website design for your company, reach out to our team of experts at ShopDango today.